Amazon CEO Jeff Bezos and Apple Senior VP Eddy Cue directly negotiated this deal. Based on Cue’s emails, Apple agreed on taking a 15 percent cut from revenue earned through subscriptions the Prime Video app on the App Store, and it won’t share any revenue from customers who sign-up elsewhere or have already subscribed before installing the app ...
source https://gadgets.ndtv.com/apps/news/apple-15-percent-revenue-amazon-prime-video-app-store-listing-tv-2271904#rss-gadgets-all
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