As Apple and Amazon worked toward a high-profile distribution deal at least a couple of years ago, one proposal on the table was for Apple to have "competing ads removed from search" results on Amazon, according to documents released from a US House of Representatives investigation.
source https://gadgets.ndtv.com/apps/news/big-tech-antitrust-hearing-amazon-apple-bezos-cook-competing-ads-removed-documents-2271312#rss-gadgets-all
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