Airtel Ads has been launched as the telco entered the advertising industry in India. Airtel Ads will be consent-based, that means that Airtel subscribers will have the option to opt in to access Airtel Ads, or choose not to.
source https://gadgets.ndtv.com/telecom/news/airtel-ads-launch-india-advertising-industry-ad-tech-user-consent-opt-in-subscriber-2377500#rss-gadgets-all
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