Walmart plans to expand its advertising business, adding space for advertisements at its US stores and sharing its vast trove of shopper data with brands, it said, looking to challenge rival Amazon as a media powerhouse.
source https://gadgets.ndtv.com/internet/news/walmart-amazon-flipkart-challenge-advertising-shopper-data-share-brands-tiktok-deal-2359842#rss-gadgets-all
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